Much like Dong Xuan Market in Hanoi or Ben Thanh Market in Ho Chi Minh City, Dam Market is one of Nha Trang’s most iconic attractions. For travelers looking to bring home memorable gifts and local specialties for friends and family, this bustling marketplace is the perfect stop.
Dam Market is considered the most famous marketplace in Nha Trang, admired for its distinctive architecture and vibrant atmosphere. As the city’s largest trading hub, it offers an impressive variety of goods sourced from across Vietnam’s southern coast—from fresh seafood and dried specialties to souvenirs, clothing, and footwear.
Dam Market sits just about two kilometers from the heart of Nha Trang, making it easy to reach by motorcycle, car, bus, or even on foot.
If you’re driving a car or riding a motorbike, one of the common routes is to go via Hung Vuong Street, then Tran Hung Dao Street, Pasteur Street, and turn left onto Han Thuyen Street. From there, follow the roundabout through Le Loi Street, which will lead you straight to the market. Because the market connects to several major roads, you can also choose alternative routes depending on where you start.
For those who prefer walking, begin at Tran Phu Square and head north along Tran Phu Street until you reach the intersection with Le Loi Street. Turn left, continue straight, and you’ll soon arrive at Ben Cho Street, where Dam Market is located.
Travelers looking for a budget-friendly option can hop on Bus No. 3, which runs a 15-kilometer route through the city center and conveniently stops near the market.
After its construction and official opening, Dam Market quickly rose to become one of the largest markets in Nha Trang, covering a floor area of 5,270 square meters and accommodating up to 3,000 people.
What sets it apart is its striking and original design. From afar, the market’s circular shape immediately catches the eye, while its distinctive roof has inspired different interpretations. Some say it mirrors the rolling waves of the sea, while others liken it to the pistil of a lotus flower blooming in a swamp, with the petals stretching outward to represent the city’s many streets.
This iconic and imaginative piece of architecture has not only transformed Dam Market into a bustling commercial hub but also elevated it into one of the most recognizable landmarks — a must-visit attraction in this vibrant coastal city.
Prices at Dam Market are generally more affordable than at other tourist spots, making it one of the most popular shopping destinations for visitors. Handicrafts from traditional villages in Khanh Hoa are among the most sought-after items — from artificial pearls and postcards to ceramics and handmade souvenirs. Many travelers also bring home clothing, fabrics, or dried seafood as meaningful gifts for family and friends.
Seafood is another highlight of Dam Market. Thanks to its central location and direct connection with fishing boats returning from the sea, the market offers an impressive variety of freshly caught seafood — from crabs, shrimp, and sea snails to lobsters, tuna, mackerel, and sardines. For longer-lasting souvenirs, dried seafood is especially popular. Fish sauce, dried squid, dried fish, and other specialties are neatly packaged, making them convenient and authentic gifts to take home.
The market is also well-known for its textile and clothing section. Most garments are sourced locally or from nearby provinces, keeping prices reasonable. You’ll find a wide range of colors, sizes, and styles suitable for all ages — from beachwear and sun hats to casual outfits. For something more personal, you can even purchase fabric and have it tailored into a custom-made outfit at one of the nearby tailor shops.
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