Hoi An Market – A must-visit destination in the ancient town

The lively sounds, distinctive aromas and warm smiles of the people of Hoi An create an unforgettable atmosphere. Discover the most authentic charm of Hoi An through this famous market.

Overview of Hoi An Market

Located in the heart of Hoi An ancient town, at the intersection of Tran Phu, Bach Dang and Nguyen Thai Hoc streets (Hoi An Dong Ward, Da Nang City), Hoi An Market is an ideal stop for every traveler.

With its prime location, just a few minutes walk will lead you to this “food paradise” nestled within the ancient town. The atmosphere here carries a unique charm - bustling and lively with the chatter of vendors and shoppers, in striking contrast to the serene, timeworn beauty that defines Hoi An.

Although not particularly large, the market offers a full range of stalls: from fresh seafood, vegetables, fruits and dried goods to souvenirs. The highlight is the food court - a haven of rice dishes, traditional cakes and sweet desserts that draws countless visitors each day.

Once a thriving trading hub in the past, Hoi An Market has retained its traditional character, contributing to the recognition of Hoi An Ancient Town as a UNESCO World Cultural Heritage Site.

Directions from Da Nang to Hoi An Market

From Da Nang, you have several transportation options to reach Hoi An, which is about 42 km away:

• Taxi: Fast and convenient, taking about 45 – 55 minutes, with a cost of around 350,000 – 430,000 VND per trip.
• Bus: Budget-friendly (around 30,000 VND per ride), taking 70 – 80 minutes, with departures every 20 minutes from 5:30 AM - 6:00 PM.
• Private car with driver: Ideal for groups, convenient, with prices ranging from 550,000 – 1,100,000 VND per vehicle depending on the itinerary.
• Motorbike: Costs around 200,000 VND per day, offering flexibility to stop and explore attractions along the way.

Recommended culinary experiences at Hoi An Market

Cuisine has always been the soul of any market and Hoi An Market is no exception. Often referred to as a “paradise of flavors” in the heart of the ancient town, it turns the simplest local dishes into unforgettable memories for every visitor. As you step into the food section, you will be drawn into a vibrant world of colorful stalls, friendly calls from vendors and the enticing aroma rising from steaming pots of broth.

Cao lau

Cao lau is one of the most iconic dishes of Hoi An. Its golden, chewy noodles are made from rice flour soaked in traditional lye water, served with slices of char siu pork, blanched bean sprouts, fresh herbs and a small amount of rich broth. 

What makes it unique is that only a minimal amount of broth is added, preventing the dish from being soupy like pho or vermicelli, yet still allowing the flavors to fully infuse. A bowl of Cao lau is not merely a dish, but a delicate reflection of Hoi An’s culinary heritage spanning hundreds of years.

Mi Quang

Mi Quang at Hoi An Market offers a humble yet unforgettable flavor. Its thick, soft, golden noodles are served with chicken, shrimp, quail eggs, roasted peanuts and crispy rice crackers. The broth is lightly ladled, slightly thick and rich with the aroma of turmeric, creating a harmonious balance of taste and color. Visitors are often impressed by the seasoning and the remarkable balance of fresh ingredients in this dish.

Banh mi Hoi An

Banh mi Hoi An is one of the most famous street foods in Hoi An. Each loaf has a distinctive shape - pointed at both ends, with a thick, crispy crust and a soft, airy interior. The filling is generously packed with various toppings such as Vietnamese sausage, char siu pork or minced pork, all brought together by a rich, savory sauce. For just about 10,000 VND, you can enjoy a warm, freshly made banh mi bursting with flavor and aroma, making it an unmissable culinary experience in this ancient town.

Com ga Hoi An

Com ga Hoi An may seem familiar at first glance, yet it carries a uniquely unforgettable flavor. Carefully selected rice is cooked until fragrant, while free-range chicken-firm and naturally sweet-is gently boiled, shredded and mixed with onion and Vietnamese coriander. The dish becomes even more delightful when paired with sweet-and-sour dipping sauce, pickled vegetables, and fresh herbs. This meticulous attention to ingredients and preparation has shaped a signature culinary identity found only in Hoi An.

Che bap

Che bap tery kernels are simmered in a lightly thickened sweet soup, creating a smooth and delicate texture. Whether served warm or chilled, it is equally delightful - a perfect treat on a hot sunny day or a cool afternoon. A bowl of che bap is the ideal way to conclude your culinary journey through Hoi An Market.

Hoi An Market is not just a place for trading but also a “living museum” that preserves the culinary and cultural values of the local people. If you have the chance to visit Hoi An, don’t forget to spend some time strolling around the market and tasting these distinctive flavors - it will surely be an unforgettable experience.

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